PREVIEW BERLIN presents itself as self-assured trade fair in Berlin’s autumn art season and is also developing a perspective for 2012.
It’s a well-known fact that the Berlin art market is constantly changing. But in 2011, Berlin’s entire art landscape was radically reformed. The most drastic change – the omission of the Art Forum – was disconcerting. But it also brought new challenges and opportunities for the players in Berlin’s autumn art season. PREVIEW BERLIN presented itself in its seventh edition as the Berlin art fair format, a fact that was widely attested.
PREVIEW BERLIN’s profile has stood the test of time: young national and international galleries and project spaces show their most promising emerging positions. In conceptualising the art fair, its directors, Kristian Jarmuschek, Ruediger Lange and Ralf Schmitt, place an emphasis on their experience with the mechanisms of Berlin’s art scene.
For the upcoming 2012 edition, they intend to create a platform that established galleries can also be affiliated with. The main objective of the PREVIEW BERLIN 2012 is to use this special profile to strengthen Berlin as an art marketplace.
To meet the demand for continuous improvement and also the expectations of the art market in 2012, PREVIEW BERLIN is changing its structure. A new, independent jury will be integrated, consisting of innovative protagonists from the art world, but excluding gallerists from voting power. Given this prominent advisory board, discussions will once again focus on analysing the most convincing artistic positions – the basis for acceptance into the exhibit. In this way, confidence will be regained in Berlin as an art market location.